Job Description
We are seeking a talented Digital Marketing professional with a minimum of 1 year of experience to join our team. The successful candidate will be responsible for planning and executing digital marketing campaigns to promote our products and services. They will work closely with the marketing team to develop strategies, create engaging content, analyze campaign performance, and optimize marketing initiatives to drive business growth.
Responsibilities
- Develop and implement digital marketing strategies and campaigns across various channels, including social media, email marketing, SEO, and content marketing
- Create engaging and persuasive content for digital platforms, including website, blog posts, social media posts, and email newsletters
- Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display advertising
- Monitor and analyze the performance of digital marketing campaigns using web analytics tools
- Identify trends and insights, and make data-driven recommendations to improve campaign performance and ROI
- Stay up-to-date with industry trends and best practices in digital marketing
- Collaborate with cross-functional teams, including design, development, and content teams, to ensure consistent brand messaging and user experience
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 1 year of experience in digital marketing or a similar role
- Strong knowledge of digital marketing channels, strategies, and tools
- Experience with social media management and advertising platforms
- Familiarity with SEO principles and best practices
- Proficiency in content creation and copywriting
- Analytical mindset and ability to interpret data and metrics
- Excellent communication and interpersonal skills